Australian Network on Disability

AND Rebrand

New looks for one of the country’s most trusted diversity brands

The Task

The Australian Network on Disability (AND) work alongside organisations so that they become more confident and prepared to welcome people with disability into their organisations. With 4 million Australians now classified as having a disability, there has never been a greater understanding and acknowledgement of the need for service providers in the inclusivity space.

In 2015 AND celebrate its 15th year of operation. To mark this occasion they engaged Taste to reinvent the brand to reflect their current position, and used the opportunity of their anniversary to launch the new look and feel. This project was a complete rebrand, with all of their logos and entire visual language up for change.

The Strategy

AND’s identity was reflective of how inclusivity brands are visualised at the moment. It celebrated community and used colour to conjure a feel good mood within communications. The challenge was to retain the essence of the original design, but re-invent it to reflect that the industry has progressed dramatically and inclusivity is a more sophisticated and complex topic than it was 15 years ago. The new identity needed to not only align AND with its members, but also reflect best practice accessibility standards.

The Brilliant Idea

Honouring the original design we used six coloured angled bars representing the breadth and complexity of diversity. Each of these unique bars were connected together to create a unifying ribbon symbolising the networks created by AND.

This was a great opportunity for us to not only create a new logo but to also design a full suite of print and online collateral ranging from business cards, brochures, annual report, all the way through to a new look and feel for their website.

The Outcome

The new direction was launched in 2015 and paves the way for a dynamic and confident visual positioning of the brand within the disability sector.

“The new direction successfully reflects the brand’s journey to maturity and positions the organisation as a dynamic and trusted advisor.”

Suzanne Colbert

AND CEO

Team
Creative Director
Producer
Art DIrector
Alex Bathur
Designer
Anna Kovesi