Baker McKenzie

50 Year Brand Film

Celebrating 50 years of history with 50 years of history!

The Task

Global giant, Baker and McKenzie needed a compelling piece of creative to help celebrate their 50th birthday in Australia and promote their status as a sponsor at the Sydney Film Festival.

The Outcome

Rather than simply producing a standard explainer video, we wanted to engage audiences on a journey and examines the law firm’s place throughout history.

We designed a fast-paced animation with sophistication and prestige in mind to stay on brand and effectively communicate the firm’s achievements to broader audiences than they would usually connect with.

Team
Director
Writer
Producer
Art Director
Alex Bathur
Animator
Designer
Nicola Tegart
Composer
Christopher Larkin