The Salvation Army

The Freedom Manifesto

Bringing a national organisation together through one powerful film

The Task

The Salvation Army came to us with a problem; as an organisation they have countless programs across Australia with the aim of helping the community. However, many external members of the public, as well as their church members, employees and supporters have been unclear as to exactly what they stand for and what they’re doing.

The Brilliant Idea

To bring everyone together onto the same page, we created a short, animated explainer video to help everyone understand and get passionate about the great work the Salvos do and and why they’re doing it.

The hand-drawn execution aptly reflects the Salvos ethos of being authentic and hands on!


Art Director
Eleanor Winkler
Art Director
Lindy Ma
Julian Yeo
Pat Frischknecht
Jonny Higgins