P&O Cruises

We Are P&O

Capturing the heartbeat of an iconic Australian holiday

The Task

P&O is a part of the largest cruise line company in the world and is the longest serving cruise line in the Australasia region. But unlike traditional cruises, P&O offers a modern Australian experience for cruise-lovers seeking a unique and special experience.

P&O looked to Taste to create a video that tells the story of P&O and leaves people feeling inspired about the brand.

The Strategy

Use the power of ‘journey’ and ‘emotional connection’ within our story to foster inspiration around the brand.

“It is the best brand piece we have done in a number of years.”

Sture Myrmell

President

The Brilliant Idea

Showcase who are modern Australians.

We explore the modern Australian; what they enjoy and how P&O caters to that.

We shared stories of everyday Australians enjoying the best of life in Australia, paralleled with P&O’s modern cruising experience.

“We are very proud of this brand film. It captures all of the emotion, fun and authenticity of this Australian brand so well.”

Sture Myrmell

President

Team
Director
Writer
Producer
Account Manager
Cinematographer
Meg White
Production Designer
Lee Launay
Set Dresser
Aly Firbank
Editor & Colourist
Composer
Jonny Higgins