inclusively made
Australia Post

The
Real Stories Project

Employees' real stories making change across the globe

The Task

Raise awareness and promote Australia Post’s accessibility goals across over thirty thousand staff, spread out across every corner of the country.

The Strategy

Turn real stories from employees into professional films and a comedy web-series.

The Brilliant Idea

‘The Real Stories Project’ launches an employee competition to share stories that raise a positive message of inclusion within the workplace.

The winning stories would then be shared with the world as a entertaining web-series.

The Outcome

The 2016 instalment brought the six part comedy series ‘Under the Sun’ to the big screen. After launching internally within Australia Post and then publicly online, ABC iView licensed the series for a 2 year distribution deal.

Qantas was quick to request the full series to screen as part of their in-flight entertainment on all national and international flights.

Potential viewership within 12 months spiked from 30,000 to 4,200,000 people.

“The Taste team has an amazing ability to produce engaging and meaningful content that helps to drive true culture change.”

Lauren Jauncey

Head of Diversity & Inclusion; Australia Post

The 2015 resulting short film, Work Mate, premiered at the Melbourne head offices to over 500 guests. A short discussion booklet then accompanied DVDs distributed to the 37,000 employees, from drivers, posties and night sorters to executives, the Post Board and Post Shop employees.

To showcase Australia Post’s genuine passion for inclusion, 14 film students with an intellectual disability were mentored on set during production in Sydney.

80% of the Australia Post workforce now feel more confident to employ a person with a disability.

The film has cleaned up awards internationally; First Place and Audience Choice; International Family Film Festival, Top 10; Cleveland International Film Festival, First Place and Audience Choice; Projects Short Film Festival, and official programming at two Oscar qualifiers, South Dakota Film Festival, Byron Bay International Film Festival, Kansas City Film Festival and the Fargo Film Festival. As well as the big festivals it is also enjoying premieres at community screenings to bring the message of inclusion to our communities at a grassroots level.

First Place and Audience Choice International Family Film Festival
Laurels
Top 10 Cleveland International Film Festival
Laurels
First Place and Audience Choice Projects Short Film Festival
Laurels
Official Selection South Dakota Film Festival (Oscar Qualifier)
Laurels
Official Selection Byron Bay International Film Festival (Oscar Qualifier)
Laurels
Official Selection Kansas City Film Festival
Laurels
Official Selection Fargo Film Festival
Laurels

97% have engaged in discussion with staff about inclusion in the workplace.

After engaging with the campaign, 80% of the Australia Post workforce now feel more confident to employ a person with a disability, and 97% have engaged in discussion with staff about inclusion in the workplace. Australia Post was also announced as a finalist in the National Disability Awards from the success of The Real Stories Project.

This project was made inclusively.

The production created opportunities for people living with disability to work in front of, and/or behind the camera, to help develop their experience in the professional creative industry.

Team
Creative Directors
Executive Producer
Writer & Director
Producers
Art Director
Alex Bathur
Director of Photography
B Camera Operator
Dale Bremner
Camera Attachment
Beth Duell
Steadicam
Ryan Somerfield
Production Designer
Lee Launay
Sound Recordist
Martin Demian
Editor & Colourist
Sound Designer & Composer
Jonny Higgins