P&O looked to Taste to create a brand film which personified the brand and told the company’s story. Within the film, we needed to identify and connect with current and potential consumers, as well as leave stakeholders and employees feeling like they fully understood the heartbeat of P&O and their ‘cruislings’.
To achieve this, we embedded the P&O brand in modern Australian culture and linked P&O’s holiday experiences with familiar and well loved activities off everyday Aussies. Ultimately we needed to show how P&O offers Aussie cruise-lovers a special holiday experience that is inclusive and down to earth whilst also being wonderfully indulgent, a little bit fancy and loads of fun.
“We are very proud of this brand film. It captures all of the emotion, fun and authenticity of this Australian brand so well. It is the best brand piece we have done in a number of years.”
President; P&O Cruises