Chapter One

Shared over 13,500 times
Raised over $2,500,000

In 2016, Australian-based social enterprise, Thankyou, asked Taste to help communicate their most ambitious venture to date; raising $1.2M in 30 days.

We wanted to compel audiences to share the message on social media and buy Thankyou’s pay-what-you-want book, titled ‘Chapter One’. The proceeds would fund the launch of ‘Thankyou Baby’ and their expansion to New Zealand.

We produced a monumental 7.5 min continuous one-take video starring Thankyou MD, Daniel Flynn. The adventurous undertaking of the video’s production itself helps to sell the scale of Thankyou’s mission and vision.

The launch saw Thankyou raise $500,000 in the first 7 days alone, and then go on to reach 120% of their $1.2 million target within 30 days. Since launching, the book has gone on to be a number one best seller in Australia, selling over 100,000 copies and raised over $2.5M.

“Engagement is connecting with people’s core values; awakening them so they want to actually do something.”

Daniel Flynn

Co-founder & MD; Thankyou

A still from Chapter One of Danielle speaking to camera
A still from Chapter One of Danielle pointing to a sign that says 'thankyou baby'
A still from Chapter One of the book 'Chapter One'