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Helping purpose-led* organisations to tell stories that actually matter.

*those that exist to improve the lives of others


To be truly purpose-led is all about improving the life of somebody else.
Not selling them something that they don’t really need, but actually helping them.


As filmmakers, we help you communicate the stories that really matter,
in a way that people actually care about.

Henry & Genevieve

Taste Creative was started when just friends at the time, Henry and Genevieve met over a shared passion for great storytelling.


Set up in a small room off the side of Genevieve’s bedroom in Sydney's Inner West, Taste was formed in 2010 with just enough space to squeeze in two Ikea desks.


Today we produce human-centred stories for amazing purpose-led organisations all around the world. We have seen countless lives changed not just through the stories told, but in the way that they get told.

And to keep them extra busy, they are now the parents of beautiful twins, Monet and Everest.

Taste Creative high quality film production inclusive film filmmaking


Genevieve Clay-Smith

Genevieve is a writer and director who has won over fifty awards, nationally & internationally for directing and facilitating inclusively made films. Her projects have been screened at the United Nations, various Oscar Qualifying film festivals and have been used as part of the Australian High School Curriculum. She is an advocate and international speaker on the topic of inclusion in the film industry. 


As co-founder of Bus Stop Films, Genevieve’s work has pioneered change in the film industry when it comes to authentic casting and inclusion in the filmmaking practice, evidenced in the 500 (and counting) employment and work experience placements on professional film sets for people living with intellectual disability.


Henry Smith

Henry is an award winning film Producer and Director, working across entertainment and commercial production. He collaborates with a wide range of clients including P&O Cruises, National Geographic, the Tokyo Metropolitan Government, Sesame Street, ABC, Unilever and Google.


As a passionate champion of the inclusion of people living with disability in film production, he co-founded Inclusively Made, the fast becoming global standard of inclusive filmmaking in both commercial and long-form production.


Inclusively Made

Authentic inclusion in commercial film production

From day one we have been passionate about empowering people from marginalised communities to both be better reflected in the stories being told, and in the way that they are created behind the scenes.


That’s why in partnership with our sister company, Bus Stop Films, we created Inclusively Made.


Trusted by some of the biggest brands around the globe, we train, consult and produce inclusively made content to see inclusion at the forefront of every story being told.

“Taste created our brand film that captures all of the emotion, fun and authenticity of our Australian brand so well. It is the best brand piece we have done in a number of years.”
Sture Myrmell

President; P&O Cruises

“Thanks to Taste, our new brand ad is our opportunity to authentically tell our story. We’re delighted with how the ad encapsulates our heritage, our customers and their life journeys.”
Joff Stevens

Executive Manager; Strategic Marketing; Qudos Bank 

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