We're pretty passionate about storytelling
Taste Creative started when two filmmakers met in Sydney, Australia and bonded over a shared passion for great storytelling. Learning their craft on feature films and television production, Henry and Genevieve lay the foundations of Taste in crafting beautiful films that deeply resonate with people.
Over the course of 13 years we have had the pleasure of collaborating with incredible brands to authentically engage their audiences through the power of storytelling.
Henry is an award winning film Producer and Director, working across entertainment and commercial production. He collaborates with a wide range of clients including P&O Cruises, National Geographic, the Tokyo Metropolitan Government, Sesame Street, ABC, Unilever and Google.
As a passionate champion of the inclusion of people living with disability in film production, he is the founder of Inclusively Made, the fast becoming global standard of inclusive filmmaking in both commercial and long-form production.
Henry is also the proud author of How to Jump Without a Parachute; A Journey to Lead with Purpose in Work and Life.
CEO & Co-founder
Henry Smith
Genevieve is a writer and director who has won over fifty awards, nationally & internationally for directing and facilitating inclusively made films. Her projects have been screened at the United Nations, various Oscar Qualifying film festivals and have been used as part of the Australian High School Curriculum. She is an advocate and international speaker on the topic of inclusion in the film industry.
As co-founder of Bus Stop Films, Genevieve’s work has pioneered change in the film industry when it comes to authentic casting and inclusion in the filmmaking practice, evidenced in the 500 (and counting) employment and work experience placements on professional film sets for people living with intellectual disability.
Director & Co-founder
Genevieve Clay-Smith
Narelle brings over 25 years’ marketing experience to her role as General Manager at Taste Creative. She has worked both client and agency side and across a broad range of industries including travel, media, finance, FMCG, retail, government and non-profit.
Narelle is passionate about authentic & entertaining storytelling and producing quality content that truly connects with its audience - all created through an efficient and enjoyable journey.
General Manager
Narelle Riley
The Taste Team
Creative Process
We approach every project with a meticulous and well-defined strategic framework, ensuring our creative endeavours align seamlessly with our clients’ objectives. By thoroughly understanding our client’s vision, target audience and industry landscape we craft a tailored strategy that maximises the quality, distinctiveness and success of our productions.
From concept development and scriptwriting to casting, production and post-production, our strategic approach permeates every stage, resulting in compelling stories that captivate audiences and achieve business goals.
With a keen eye for market trends and a deep understanding of audience preferences, we consistently deliver exceptional films that resonate with viewers and leave a lasting impression.
Strategy
Story is king. Whether it's captivating short videos that generate interest and buzz or immersive long-form productions that provide a truly engaging experience, we are driven by the creative art of crafting stories that come in various shapes and sizes.
At the heart of Taste Creative are our founders, filmmakers Henry Smith and Genevieve Clay-Smith, whose exceptional talent and unwavering dedication have garnered widespread recognition over their 20+ years of story telling experience.
We firmly believe that exceptional work emerges from the collaboration of brilliant strategic and creative minds, who are propelled by passionate hearts. Our team strives for excellence, approaching every project with open minds, a natural curiosity and a problem-solving mindset.
Creative
The Taste business model is designed to be highly adaptable, allowing us to scale our operations to meet the unique needs of each project. With a strong foundation built over 13 years, we have assembled a team of skilled production experts. When engaged for a project, we strategically deploy these professionals based on their expertise and the project's requirements. This ensures cost and time efficiencies while guaranteeing that your project is handled by experienced professionals from start to finish.
Whether it's scaling up for larger projects or adopting a focused approach for smaller ones, we have the flexibility to efficiently adapt to any project's demands. You can trust that your project will benefit from the expertise and guidance of our capable professionals, providing you with peace of mind and confidence in the successful execution of your vision.
Production
Awards
Mumbrella Production Company of the Year Finalist
Telstra Business Women’s National Emerging Leader
Financial Review Top 100 Women of Influence
Optus Media and Advertising Business of the Year
Mumbrella 30 Under 30
Women’s Weekly Woman of the Future Award
B&T Women in Media Award
NSW Young Australian of the Year
Westpac and Financial Review 100 Women of Influence
Tropfest Best Film
Our Ecosystem
Taste Creative
Taste Entertainment
The global standard certification for inclusion in film, television and video production
Inclusively Made
Accessible film school teaching adults with disabilities and others from marginalised communities
Bus Stop Films
Inclusive Film Production
People with disability make up 16% of our global population, yet we are a long way from seeing this diversity reflected in film, television and online. That’s why through the production of all of our projects, we create pathways for people with disability to gain professional experience in front and behind the camera.
We are exceptionally proud that all Taste Creative productions are eligible to gain Inclusively Made certification, the global standard of inclusion in production.
