For over a decade we’ve been telling stories that engage hearts and minds.

When we started Taste, Genevieve and I were two friends with a shared passion for great storytelling. I really liked Genevieve but I hadn’t worked up the courage to ask her on a date. Instead we partnered to work on a number of film projects and quickly decided that we would be silly not to start a production company together. I joke that if you want to see if a relationship will work – try starting a business together!

We set up shop in a small room off the side of Genevieve’s bedroom in Sydney's Inner West. The office was just big enough for 2 desks.

 

Our vision was to help organisations communicate the messages and stories that really matter, in a way that people would actually care about. We dreamt of helping to make the world a better place through storytelling.

Fast forward over a ten years to now, and it really is very special to be sharing our dream for Taste with amazing clients, staff and partners. All of whom it is an absolute delight to share this journey with. 

We produce purpose-led stories and empower organisations to engage and activate audiences through powerful video content. Alone, we cannot make a big difference. But together, we can impact the world. 

By the way – I did eventually pluck up the courage to ask her on a date. And she said no.

 

But only the first 2 times :)

Henry Smith

Co-founder

Our Services

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Brand

Films

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Campaign

Films

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Branded

Content

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Narrative

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Branded Entertainment

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Animation

Inclusion in
the film industry

We believe that stories have the power to impact our industry to become more inclusive. That's why we pioneered Inclusive Filmmaking with our sister company Bus Stop Films.

We work to end exclusion in the film industry by offering opportunities for people living with disability to work on our award-winning projects and create career pathways.

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“Taste created our brand film that captures all of the emotion, fun and authenticity of our Australian brand so well. It is the best brand piece we have done in a number of years.”
Sture Myrmell

President; P&O Cruises

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“Thanks to Taste, our new brand ad is our opportunity to authentically tell our story. We’re delighted with how the ad encapsulates our heritage, our customers and their life journeys.”
Joff Stevens

Executive Manager; Strategic Marketing; Qudos Bank 

Get in Touch

hello@tastecreative.com

Sydney, Australia