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Lion

Brand Manifesto

How do you tell a story more than 100 years old about some of Australia, New Zealand and the world's best beverage brands? When Lion asked us to share their story in their latest manifesto film, we were excited to take on this monumental challenge.

The resulting brand film is a seamless tapestry of live-action, animation, stop-motion, archival imagery, and in-camera effects. Our creative team carefully wove together Lion's rich heritage with their modern sensibility, capturing the essence of what makes their beverages so beloved across generations.

The manifesto effectively communicates Lion's values, history, and future vision while creating an emotional connection with viewers. The film has been embraced by employees, stakeholders, and consumers alike as a true representation of the brand's authentic spirit and legacy.

Produced by Taste Creative

Producer: Briana Miller
Director and Editor: Genevieve Kaiser

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