A film to personify the brand and share P&O's story. Within the film, we needed to identify and connect with current and potential consumers, as well as leave stakeholders and employees feeling like they fully understood the heartbeat of P&O and their ‘cruislings’.

We embedded the P&O brand in modern Australian culture and linked P&O’s holiday experiences with familiar and well loved activities off everyday Aussies. Ultimately we needed to show how P&O offers Aussie cruise-lovers a special holiday experience that is inclusive and down to earth whilst also being wonderfully indulgent, a little bit fancy and loads of fun.