Qudos Bank (previously Qantas Credit Union) engaged Taste to launch the next step in their journey; a heartwarming brand ad. The ad encapsulates ‘the spirit of the journey’, reflecting Qudos’s differentiator as a customer-owned bank with a unique heritage in travel and aviation.
The piece features Qudos customer’s own travel footage, bringing to life the narrative that wherever life’s journey takes you, Qudos will be right there with you. The perfect track for this historic Australian brand could be none other than John Farnham’s classic ‘That’s Freedom’, which was reimagined for Qudos by Uncanny Valley, featuring Joe Mungovan, a talented young artist from the Talent Development Program.
We knew from the start that to truly reflect the trustworthiness of the bank the ad would need to feature real Qudos customers, be entirely inclusive, and only showcase genuine stories. So Qudos customers were invited to share their travel footage and experiences to be part of the film, and were recruited across the bank’s social media channels, in person at the Qudos Bank Arena and in branch.
The ad plays out across the Nine Network and is supported by a suite of video content featuring the customers speaking to various benefits that Qudos Bank offer.
“This brand ad is our opportunity to authentically tell our story. We’re delighted with how the ad encapsulates our heritage, our customers and their life journeys.”
Executive Manager; Strategic Marketing; Qudos Bank
A special thanks to Marcia and Dr. Emily for sharing your stories, and to Jules, Libby, Erin, Chris and Emily for entrusting us with this story.