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Qudos Bank Brand Film

The next step in Qudos Bank's journey; a heartwarming brand ad. The ad encapsulates ‘the spirit of the journey’, reflecting Qudos’s differentiator as a customer-owned bank with a unique heritage in travel and aviation.

The piece features Qudos customer’s own travel footage, bringing to life the narrative that wherever life’s journey takes you, Qudos will be right there with you. The perfect track for this historic Australian brand could be none other than John Farnham’s classic ‘That’s Freedom’, which was reimagined for Qudos by Uncanny Valley, featuring Joe Mungovan, a talented young artist from the Talent Development Program.

Produced by Taste Creative

Writer: Genevieve Clay-Smith

Director: Henry Smith

Producer: Briana Miller

Executive Manager; Strategic Marketing; Qudos Bank
Joff Stevens

“This brand ad is our opportunity to authentically tell our story. We’re delighted with how the ad encapsulates our heritage, our customers and their life journeys.”

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