Unicef Australia faced a challenge that all brands encounter as they grow; how do you clearly articulate your brand so as to empower people to become passionate advocates?
We partnered with Unicef to bring this type of message to the world in the best way possible; through engaging story.
Strategically to communicate the core purpose of any organisation, the involvement from a wide variety of stakeholders was critical. Phase one of production was purely focused on staff involvement and input by establishing an advisory group and team of core stakeholders.
We then brought together this beautiful brand film through combining purpose-shot footage with Unicef's extensive global resource library.
Thank you to James, Nicole and the whole team for entrusting this important project with us from go to whoa.