Unicef Australia Brand Film

How do you clearly articulate your brand so as to empower people to become passionate advocates? 

Strategically to communicate the core purpose of any organisation, the involvement from a wide variety of stakeholders was critical. Phase one of production was purely focused on staff involvement and input by establishing an advisory group and team of core stakeholders.

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We then brought together this beautiful brand film through combining purpose-shot footage with Unicef's extensive global resource library.

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Produced by Taste Creative

Writer & Director: Genevieve Clay-Smith

Producer: Briana Miller