Thankyou Chapter One
A film to help raise $1.2M in 30 days. To compel audiences to share the message and buy Thankyou’s pay-what-you-want book, we produced a monumental 7.5 min continuous one-take video starring Thankyou MD, Daniel Flynn. The adventurous undertaking of the video’s production itself helps to sell the scale of Thankyou’s mission and vision.
The launch saw Thankyou raise $500,000 in the first 7 days alone, and then go on to reach 120% of their $1.2 million target within 30 days. Since launching, the book has gone on to be a number one best seller in Australia, selling over 100,000 copies and raised over $2.5M.
Produced by Taste Creative and Thankyou
Writer: Daniel Flynn and Henry Smith
Director: Henry Smith
Executive Producer: Sarah Prescott
Producer: Briana Miller and Henry Smith
Steadicam: Andrew 'AJ' Johnson