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Chapter One

Shared on Facebook over 13,500 times
Campaign raised over $2,500,000

In 2016, Australian-based social enterprise, Thankyou, asked Taste to help communicate their most ambitious venture to date; raising $1.2M in 30 days.

We wanted to compel audiences to share the message on social media and buy Thankyou’s pay-what-you-want book, titled ‘Chapter One’. The proceeds would fund the launch of ‘Thankyou Baby’ and their expansion to New Zealand.


700,000+ video views


Over 125,000 books sold

We produced a monumental 7.5 min continuous one-take video starring Thankyou MD, Daniel Flynn. The adventurous undertaking of the video’s production itself helps to sell the scale of Thankyou’s mission and vision.

The launch saw Thankyou raise $500,000 in the first 7 days alone, and then go on to reach 120% of their $1.2 million target within 30 days. Since launching, the book has gone on to be a number one best seller in Australia, selling over 100,000 copies and raised over $2.5M.

“Engagement is connecting with people’s core values; awakening them so they want to actually do something.”

Daniel Flynn

Co-founder & MD; Thankyou

Thank you

With thanks to Beth who flew from Adelaide just to help us, and AJ for the smoothest camera work in the world. Thanks to Jus, Sarah, Wes and the rest of the brilliant Thankyou team. And Dan for giving your everything to pull this off.

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